About Us

Where Creativity Meets Conscious Living

At WowCow, we believe your clothes should tell a story – one of nature, culture, and bold self-expression. Rooted in the spirit of desi cows and inspired by the richness of Indian heritage, WowCow brings together fashion, art, and sustainable values into one creative canvas — your wardrobe.

Born from the love of Panchgavya, slow living, and indigenous wisdom, WowCow isn’t just a brand – it's a movement. Every design reflects the soulful connection between humans and cows, nature and lifestyle, tradition and modernity.

From hand-drawn characters to spiritual graffiti, farm-inspired streetwear to vedic symbolism, each piece of WowCow is created with a bold heart and a mindful soul. Whether you're repping Gomay King, Dhoopam, or Kamdhenu Chic, you’re wearing more than fashion — you’re wearing Sanatan pride.

💛 20% of every purchase directly supports Gau Seva.
When you wear WowCow, you're not just expressing yourself – you're feeding, caring, and protecting desi cows across India.

🌱 Conscious Materials
🎨 Original Desi Graphics
🚩 Sanatan Street Culture Vibes
🧵 Made with Love. Designed to Wow.

Join the herd. Wear your values. Be the WOW in the COW.

Prashant Patel – Visionary behind WowCow & Dr. Mother

Prashant Patel, the heart and soul behind WowCow, is also the founder of the Dr. Mother brand – India’s pioneering initiative dedicated to cow-based wellness, Panchgavya science, and Gau Seva economics. A passionate Gau Bhakt, eco-entrepreneur, and storyteller, he’s on a mission to make desi cows the centre of modern Indian living – not just in rituals but in daily lifestyle.

With Dr. Mother, he introduced natural products like Gomay Dhoopsticks, cow dung-based FMCG, and temple-centered farming initiatives. With WowCow, he fuses culture, fashion, and cow love into wearable art that speaks to the new generation.

His vision is simple yet powerful:
"If 1 cow can serve 10 families through sacred products, then fashion can serve cows too."
Every shirt, every sale, every soul touched by WowCow contributes to this mission — where 20% of profits go to real Gau Seva.